View From the Top: David Pace, CEO, Jamba Inc.

Jamba Inc. opened its new Jamba Whirl’d Support Center this fall in Frisco, relocating the company from California. The company owns and franchises Jamba Juice stores through Jamba Juice Co., its wholly-owned subsidiary. It is a restaurant retailer of specialty beverage and food offerings that are considered healthy options for customers.  We recently caught up with CEO David Pace, who told us about the company, the move and how North Texas became a perfect fit for Jamba Juice.


What were the main reasons behind Jamba Juice’s relocation?

With the pending expiration of our lease in Emeryville, California at the end of 2016, we wanted to explore a new location that would offer us competitive operating costs, a region with extensive access to skilled restaurant talent, an attractive cost of living for our current and future team members, and a geographically central location that facilitates our ability to expand our store base, particularly towards the east coast.


Why did Jamba Juice choose Frisco?

Frisco is one of the fastest growing communities in Texas and boasts a highly skilled workforce, strong infrastructure and desirable place to work and live. Frisco continues to be a leading hotspot for business development and  is a community committed to success for its businesses and residents. It was clear that Frisco was the best place for Jamba to grow our next generation.


When did the company officially take occupancy in Hall Office Park?

We celebrated the opening of the Jamba Whirl’d Support Center in Frisco on Oct. 17, and launched the Whirl’d Tour, which included a week of fit and fun activities that we shared with the community. The Hall Park community aligns with our core values of healthful living and a fit and fun lifestyle, and we had a great turnout for each day’s events.


How are things going so far with the new location? 

We’ve successfully relocated our support center to Frisco and made several key strategic decisions that will increase our focus on core stores. Our leadership team has quickly rallied to build a thoughtful approach to our 2017 operating plan and with Frisco being one of the fastest growing communities in Texas, we are optimistic about the future of Jamba.